Chayapa Chutrakul Highlights the Future of Luxury Branding and Female Entrepreneurship at the Business of Luxury Summit Asia Edition 2026
Miss Chayapa “Pink” Chutrakul, founder and executive director of The Bureau of Wonders, a leading luxury communications and branding agency, joined international entrepreneurs and industry leaders at the Business of Luxury Summit Asia Edition 2026, hosted by Nikkei and the Financial Times at Capella Bangkok on 19–20 October. The summit brought together global perspectives on entrepreneurship, leadership and the evolving luxury landscape.
Chayapa joined Angelica Cheung, Founding Editor of Vogue China and Founder of AMH Consulting, and Cynthia Wirjono, Co-founder and CEO of Oaken Lab, on the panel discussion, “The Rise of Female Wealth and Entrepreneurship.” During the session, she contributed to a timely conversation on the growing influence of women in wealth creation, entrepreneurship and the broader transformation of the luxury sector.
Chayapa explored entrepreneurial journeys, business growth and women’s leadership experiences, sharing her perspective on building an independent business and challenging traditional approaches to luxury. As a young female entrepreneur in Thailand, she advocates a more connected approach to branding—one that extends beyond products and prestige to foster meaningful, long-term relationships between brands and consumers.
Her philosophy is reflected in strategic collaborations such as JAI by OneSiam—a landmark initiative in partnership with Siam Piwat, Thailand’s leading retail real estate developer. Designed to connect high-value, next-generation consumers through a membership and community-led approach, the project exemplifies her belief that luxury communications can create value beyond brand visibility by cultivating authentic engagement, shared experiences and lasting connections.
“As the next generation, I believe we should be asking bigger questions about how we can enhance the luxury industry, rather than simply doing things the way they have always been done. For me, communications is not just about telling a brand’s story; it is about building meaningful connections between brands and people. Ultimately, entrepreneurship means having the courage to pursue what you believe in, take responsibility for your decisions and demonstrate that what you build creates real value for your clients and their customers,” said Chayapa.
Her participation emphasises the growing role of next-generation Thai entrepreneurs in shaping the future of luxury, bringing fresh perspectives to how brands remain culturally relevant, engage evolving audiences and build relationships that endure beyond the transaction.